Every Gift Is an Action of Kindness: The Heart of Gratitude in Fundraising

At PWC, we believe that fundraising is not just about numbers—it’s about people. It’s about belief. It’s about generosity. Whether it’s a large foundation award, a $25 monthly gift, or a donation dropped into a jar at a community event, every act of giving is a personal expression of hope and trust in your mission.

And that kind of kindness deserves to be cherished.

A Gift Is More Than Money—It’s a Message

When someone gives to your organization, they’re saying:

“I see what you’re doing. I believe in it. I want to help.”

That’s powerful. And it’s deeply personal. Every gift—no matter the size—is someone reaching out to walk alongside you in your mission. That moment of connection should never be taken for granted, It should be celebrated. And most importantly—it should be acknowledged.

Let Gratitude Be a Practice, Not a Task

Gratitude is not just good stewardship. It’s the heartbeat of meaningful, lasting relationships. It’s what turns one-time donors into lifelong supporters, and what transforms funders into true partners in your work.

We encourage every nonprofit to create space for gratitude. Make it part of your daily rhythm, not just a line item on a checklist.

Here are a few heartfelt ways to express thanks:

• Handwritten notes that reflect the personality and soul of your organization

• Quick phone calls simply to say, “You made a difference today”

• Updates with real stories and moments your supporters helped make possible

• Thoughtful shout-outs in newsletters, social media, or at community events

These aren’t just gestures—they’re bridges. Each one says, “You matter to us.”

Funders Are Not Just Funders—They’re People

Behind every grant report and donation receipt is a human being. A person who chose to believe in your vision. A person who might be moved by your mission because of their own life experience. A person who took the time and care to give what they could.

We often think of funders in categories—monthly donors, major gifts, institutional partners—but they are individuals with hearts, hopes, and a desire to see change in the world. Let’s honor that. Let’s take the time to really see them.

Relationships Are Everything

One of the most beautiful truths in nonprofit work is that it’s built on relationships. The stronger those relationships are, the stronger your organization becomes.

And relationships grow in gratitude. They grow in the handwritten card that arrives when no one expected it.In the quick update that shows how a donation made a real impact.In the pause to say, “We couldn’t do this without you.” That’s the kind of care that sustains communities. That’s the kind of love that changes lives.

Every Gift Is a Yes

When someone gives, they are saying yes—to your mission, to your values, to your vision of a better world.

So let’s meet every “yes” with heartfelt thanks.

Whether it’s a first-time donor or a legacy supporter, a grassroots campaign gift or a major grant—every contribution is a thread in the fabric of your work. And every one deserves to be acknowledged with intention, humility, and warmth.

At Pacific Willow, we hold deep respect for the generosity that fuels your mission. And we encourage you to carry that same respect into your relationships with funders. Don’t wait for the next campaign to reconnect. Don’t let gratitude become a forgotten step.

Instead, let it guide you.

Let it live in your words, your actions, and your heart—every day.

Because at the core of your organization is not just the work you do—it’s the people who believe in you. And gratitude is how we honor them.